Daniel L. McFadden
(study recommended for market prices) Berry, Steven, J. Levinson, and A. Pakes. 1995. Automobile prices in market equilibrium. Econometrica 63(July):841-890.
When our conversation broke, I was about to mention H.C. White sociological constructionist view of markets similar to the price by quality image for the choices you were describing, e.g., for automobile markets http://intersci.ss.uci.edu/wiki/index.php/Harrison_C._White Harrison C. White. 2003. Businesses mobilize production through markets: Parametric modeling of path-dependent outcomes in oriented network flows. Complexity 8(1): 87 - 95. Special Issue: Networks and Complexity Harrison C. White. 2003. Networks into Markets: Parametric Modeling of Path Outcomes: On-line précis of the book: Markets from Networks: Socioeconomic Models of Production. Princeton University Press: Princeton, NJ, 2002. Harrison C. White. 2000. Modeling discourse in and around markets. Poetics 27(2-3):117-133.